Thursday, August 5, 2010

Art & Copy, 2009 (Grade B+)

Director: Doug Pray
Producer:
Topic: Advertising

featuring Lee Chow; Cliff Freeman; Jeff Goodby; David Kennedy; George Lois; Charlie Moss; Hal Riney; Phyllis K Robinson; Ed Rollins; Rich Silverstein; Mary Wells; Dan Wieden.and others


this documentary explores the world of advertising and features a host of interviews with some of the biggest names in the business. Meet the talented minds who created tag lines forever embedded in the American psyche, including "Just Do It," "Where's the Beef?" and "Got Milk?" Hal Riney, Ed Rollins and many others share their insights. Used for fun and entertainment--in the name of selling stuff--and for insidious ends--like manipulating emotions and lying to get a candidate elected, the power of images and the right mix of just a few words can turn heads and shape our world.  This is really worth seeing.

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